
Joel the Brand Designer
The Journey of a Unicorn
I have always been drawn to and gifted in helping others discover, explore, and grow in their identity. I heard it said once that “To truly love someone is to see the gold in them, pull it out, and hold it in front of them for them to see too.” The true joy and wonder of helping someone see past their inner-critic to the truth of who they are is magical. So naturally, and it’s taken me an embarrassingly long time to realize this, it makes sense why I would be great at Visual Identity and Branding. Because branding for a company is seeing their gold, bringing it out, and revealing it to the world.
I love being a designer. I love the meticulous process of building something, growing something. To be able to take something from the vast void of the imagination and pull it into a physical creation that can be seen, loved, hated, and built upon. I feel like it’s the closest thing to real magic.
After about 10 years into my journey as a designer, I thought I was destined to be a Jack of All Trades and Master of None. I loved so many different elements of design. The systematic nature of brand structure, the wild freedom of trying every different style until something fit, the building upon an idea and seeing it evolve....I loved it all! But as people around me niche’d down and focused in on their strengths...I had a hard time finding “my thing.”
And then I discovered it! Well, more realized it over time. All the things I love to do with seeing, creating, and implementing identities fit perfectly into the role of Brand Designer. MAGIC!
So, nearly 5 yrs into launching Unicorn Creative, I’m happy to make the full-time shift to Brand Designer; as I get to do all the things I love in an even more focused and realized role. From creation to naming to implementation to evolution, I love the process of branding, and I’m looking forward to working with you.
With Joy,
Joel aka Unicorn Creative
“Design should bring joy and delight to people's lives.”

Let's Brand Together
We work with forward-thinking companies who understand that great design is great business. How can we help make your business great?
What exactly do you do?
A few questions I get asked quite often.
We design strategic brand identities that look incredible and work even harder. Logos, visual systems, verbal direction, digital presence...anything that helps your brand grow with clarity, confidence, consistency, and helps you hit those revenue goals.
Yes, Unicorn Creative is a solo studio. However, I've been in the game long enough to know that sometimes the best solutions require skills outside of my expertise, like video or mograph, especially when executing full-scale brand or rebrand builds. And for those instances, I lean on some amazing people who are some of the best in their respective field.
Yes, but only when it’s the right fit.
Unicorn Creative is built on strategy-first design, so we don’t offer isolated deliverables without context. We’re not here to slap a logo on a request or guess our way through a one-off.
That said, if we’ve already built your brand, (or if you’re coming in with a clear strategy and solid foundation) we’re open to select projects like merch design, pitch decks, packaging, digital rollouts...etc.
Every engagement starts with a conversation. If it’s aligned, we’ll craft a scope that makes sense for both of us. If not, we’ll gladly point you in the right direction.
Nope. We work with bold ones. Whether you’re a household name or a hungry startup, we care more about your mindset than your mailing list. If you respect the process, value good design, and want a creative partner, not a pixel pusher, we’re the magic you're looking for.
Good work costs what it’s worth. We offer tailored scopes based on your goals, not cookie-cutter packages. We'll map out and create an appropriate cost based on your specific needs.
Most full identity systems, when done well, take 12–24 weeks. We don’t rush and that’s the point. Every detail matters, and we won’t skip steps just to check a box.
The honest answer is as many as we can. With most large scale branding projects taking 12–24 weeks, we can typically accomplish 2-4 full brand or rebrand builds a year with some a la carte projects sprinkled in here and there. The pace of a branding project is unique to each company.
We can move fast, but it won’t be cheap.
Great branding takes time, but we understand that sometimes, speed is the strategy. If your deadline is non-negotiable and your budget reflects the urgency, we can shift gears and prioritize your project.
Just know: fast means full focus, and full focus means premium rates.
You’re not just paying for speed. You’re paying for priority, precision, and the same high standards in a compressed timeline.
It’s structured, collaborative, and deeply intentional. We start with a strategy phase, followed by identity development, refinement, and system delivery.
We lead the way, but your voice and vision shape the outcome.
If your brand is solid and your logo needs a tune-up, we can talk. But often, a “refresh” is a polite way of saying, “this isn’t working anymore.” We’ll audit what you’ve got and recommend the best path forward, even if that means starting from scratch.
Yes. Naming is one of our favorite meticulous processes. It’s part art, part strategy, and all about identity. If it’s needed, we’ll build it into the scope.
Because design should be rare, remarkable, and magical. Also, we believe that you can be bold and kind, fun and professional, beautiful and strategic.
Still have questions?
Would love to hear from you.