Frontline Brewing Company
America's Next Great
Beer Company
Founded by a New York police officer, Frontline was born from a deep desire to proactively help families of fallen officers and pay tribute to those who give so much to make America a truly wonderful place to dwell.
Frontline beer is America’s beer. It is a tribute to the everyday courage, resilience, and hard work of the men and women who make this country great. Built by those who’ve served, for those who serve. Their beer celebrates the American spirit and everyone who embodies it.
Frontline sees true heroism in those on the everyday frontlines: teachers shaping the future, nurses pulling double shifts, first responders answering the call, and the workers pushing innovation forward. Those we have defined “the brave.” But let’s be clear: this isn’t just a beer for uniforms. Frontline is for everyone who embodies the very best of the American Spirit.
An Iconic Brand
Working with the Frontline team has been amazing. As a start up, they are ultimately impressive.
They have been focused, professional, and open to learning whatever it takes for a brand to go from good to greatly impactful. And Joseph, the CEO, is intelligent, driven, and has all the necessary connections to quickly take Frontline to the top of the market.
The challenge: take something potentially very niche in a market that is asleep at the wheel, and make it nationally inclusive and market disrupting as a new iconic American product.
"I cannot express enough how transformative Unicorn Creative has been for Frontline Brewing Co.. From the moment he joined us as Chief Creative Officer, it was clear that he is not just another designer or consultant in the marketing realm. Joel has a unique ability to turn thoughts into reality, bringing visions to life in an extraordinary way.
When Frontline Brewing Co. was still in its infancy, Joel entered the scene and began to navigate the complexities of our brand. He constructed a clear and compelling brand identity, infusing it with meaning and purpose that propelled us to our full potential. His insights and creativity have been invaluable, allowing us to stand out in a competitive market.
What truly sets Joel apart is his honesty and commitment to excellence. He provides genuine critiques that challenge us to think deeper and strive for greater heights. His dedication to bringing a brand to its full potential is unmatched.
As the Founder and CEO of Frontline Brewing Co., I am proud to have Joel as part of our team and grateful to call him a friend. If you are looking for someone who will elevate your brand and inspire your team, I wholeheartedly recommend Unicorn Creative."
Frontline Brewing Co.
What exactly do you do?
A few questions I get asked quite often.
My strength is strategic design. Brand identities and products that look incredible and work even harder. Logos, visual systems, verbal direction, digital presence...anything that helps your brand grow with clarity, confidence, consistency, and helps you hit those revenue goals is what I do best.
Nope. We work with bold ones. Whether you’re a household name or a hungry startup, I care more about your mindset than your mailing list. If you respect the process, value good design, and want a creative partner, I'll be a great fit.
Most full identity systems, when done well, take 12–24 weeks. A brand new visual identity takes 4-6 weeks. And product design varies based on the product type.
We can move fast, but it won’t be cheap.
Great branding takes time, but we understand that sometimes, speed is the strategy. If your deadline is non-negotiable and your budget reflects the urgency, we can shift gears and prioritize your project.
Just know: fast means full focus, and full focus means premium rates.
You’re not just paying for speed. You’re paying for priority, precision, and the same high standards in a compressed timeline.
It’s structured, collaborative, and deeply intentional. I start with a strategy phase, followed by identity development, refinement, and system delivery.
I lead the way, but your voice and vision shape the outcome.
If your brand is solid and your logo needs a tune-up, we can talk. But often, a “refresh” is a polite way of saying, “this isn’t working anymore.” We’ll audit what you’ve got and recommend the best path forward, even if that means starting from scratch.
Yes. Naming is one of my favorite meticulous processes. It’s part art, part strategy, and all about identity. If it’s needed, I can do it.
Because design should be rare, remarkable, and magical. I believe that you can be bold and kind, fun and professional all at the same time.
Still have questions?
Would love to hear from you.