DiscoverArte
art collections into active financial assets.
True Innovation for the Fine Art Collectors
DiscoverArte is the premier digital gallery platform that transforms art collections into active financial assets. Their advanced tech stack creates layered digital ownership deeds through comprehensive 3D scanning and detailed asset capture, providing collectors with unprecedented documentation of their holdings.
Beyond display, DiscoverArte unlocks the capital traditionally trapped in art collections through sophisticated wealth management tools and custom financial products. Their white-glove PWA Ambassador service offers discreet, on-call support for everything from CAPA certification scheduling to asset leveraging strategies.
With AI-powered gallery curation tailored to each client's interests and budget, DiscoverArte serves financially liberated collectors who demand both security and global market access for their prestigious world assets.
A New Era for the World of Fine Art
A professional’s professional, Joe is easily one of the most successful and intelligent people I’ve had the pleasure of working with. I knew that whatever he was inviting me to be a part of was going to be insanely innovative.
So when Joe called and asked if I would be the brand designer for DiscoverArt, it was an easy "yes." And when he explained to me what they were building, it was an emphatic "yes!"
The challenge: create a brand that would rival the most prestigious museums, be inviting to the culture of fine art collectors, and be able to evolve and adapt to new, insanely innovative tech.
* BONUS CONTENT *
A Unique Identity With
a Dual Purpose
One of the unique things about the DiscoverArte brand is that it's a dual-sided brand. The other side, ArteAware.
Whether you're a curious art lover, a dedicated researcher, or a museum professional, ArteAware paints a new picture of history by making primary source documentation accessible and meaningful. Through their expert rating system and comprehensive provenance tracking, they're building an educational ecosystem that honors both the legacy of art and the scholars who help us understand it.
The unique shape I created for the DiscoverArte logo mark was designed to be turned horizontally to create the unique shape for ArteAware.
"Working with Unicorn Creative is working with a professional who understands the value of branding and confidently delivers in a timely and highly proficient manner.
Joel recognizes that good design comes from knowing the product. He takes time to fully immerse in the goals and mission for the company he is working with. His eye for detail is fantastic, and his final output not only fulfills the original intentions of the request but measurably drives value enhancement directly to the product.
I would recommend Unicorn Creative without hesitation."
Epeius
What exactly do you do?
A few questions I get asked quite often.
My strength is strategic design. Brand identities and products that look incredible and work even harder. Logos, visual systems, verbal direction, digital presence...anything that helps your brand grow with clarity, confidence, consistency, and helps you hit those revenue goals is what I do best.
Nope. We work with bold ones. Whether you’re a household name or a hungry startup, I care more about your mindset than your mailing list. If you respect the process, value good design, and want a creative partner, I'll be a great fit.
Most full identity systems, when done well, take 12–24 weeks. A brand new visual identity takes 4-6 weeks. And product design varies based on the product type.
We can move fast, but it won’t be cheap.
Great branding takes time, but we understand that sometimes, speed is the strategy. If your deadline is non-negotiable and your budget reflects the urgency, we can shift gears and prioritize your project.
Just know: fast means full focus, and full focus means premium rates.
You’re not just paying for speed. You’re paying for priority, precision, and the same high standards in a compressed timeline.
It’s structured, collaborative, and deeply intentional. I start with a strategy phase, followed by identity development, refinement, and system delivery.
I lead the way, but your voice and vision shape the outcome.
If your brand is solid and your logo needs a tune-up, we can talk. But often, a “refresh” is a polite way of saying, “this isn’t working anymore.” We’ll audit what you’ve got and recommend the best path forward, even if that means starting from scratch.
Yes. Naming is one of my favorite meticulous processes. It’s part art, part strategy, and all about identity. If it’s needed, I can do it.
Because design should be rare, remarkable, and magical. I believe that you can be bold and kind, fun and professional all at the same time.
Still have questions?
Would love to hear from you.