DiscoverArte
art collections into active financial assets.
True Innovation for the Fine Art Collectors
DiscoverArte is the premier digital gallery platform that transforms art collections into active financial assets. Their advanced tech stack creates layered digital ownership deeds through comprehensive 3D scanning and detailed asset capture, providing collectors with unprecedented documentation of their holdings.
Beyond display, DiscoverArte unlocks the capital traditionally trapped in art collections through sophisticated wealth management tools and custom financial products. Their white-glove PWA Ambassador service offers discreet, on-call support for everything from CAPA certification scheduling to asset leveraging strategies.
With AI-powered gallery curation tailored to each client's interests and budget, DiscoverArte serves financially liberated collectors who demand both security and global market access for their prestigious world assets.
A New Era for the World of Fine Art
A professional’s professional, Joe is easily one of the most successful and intelligent people I’ve had the pleasure of working with. I knew that whatever he was inviting me to be a part of was going to be insanely innovative.
So when Joe called and asked if I would be the brand designer for DiscoverArt, it was an easy "yes." And when he explained to me what they were building, it was an emphatic "yes!"
The challenge: create a brand that would rival the most prestigious museums, be inviting to the culture of fine art collectors, and be able to evolve and adapt to new, insanely innovative tech.
* BONUS CONTENT *
A Unique Identity With
a Dual Purpose
One of the unique things about the DiscoverArte brand is that it's a dual-sided brand. The other side, ArteAware.
Whether you're a curious art lover, a dedicated researcher, or a museum professional, ArteAware paints a new picture of history by making primary source documentation accessible and meaningful. Through their expert rating system and comprehensive provenance tracking, they're building an educational ecosystem that honors both the legacy of art and the scholars who help us understand it.
The unique shape I created for the DiscoverArte logo mark was designed to be turned horizontally to create the unique shape for ArteAware.
"Working with Unicorn Creative is working with a professional who understands the value of branding and confidently delivers in a timely and highly proficient manner.
Joel recognizes that good design comes from knowing the product. He takes time to fully immerse in the goals and mission for the company he is working with. His eye for detail is fantastic, and his final output not only fulfills the original intentions of the request but measurably drives value enhancement directly to the product.
I would recommend Unicorn Creative without hesitation."
Epeius
Let's Brand Together
We work with forward-thinking companies who understand that great design is great business. How can we help make your business great?
What exactly do you do?
A few questions I get asked quite often.
We design strategic brand identities that look incredible and work even harder. Logos, visual systems, verbal direction, digital presence...anything that helps your brand grow with clarity, confidence, consistency, and helps you hit those revenue goals.
Yes, Unicorn Creative is a solo studio. However, I've been in the game long enough to know that sometimes the best solutions require skills outside of my expertise, like video or mograph, especially when executing full-scale brand or rebrand builds. And for those instances, I lean on some amazing people who are some of the best in their respective field.
Yes, but only when it’s the right fit.
Unicorn Creative is built on strategy-first design, so we don’t offer isolated deliverables without context. We’re not here to slap a logo on a request or guess our way through a one-off.
That said, if we’ve already built your brand, (or if you’re coming in with a clear strategy and solid foundation) we’re open to select projects like merch design, pitch decks, packaging, digital rollouts...etc.
Every engagement starts with a conversation. If it’s aligned, we’ll craft a scope that makes sense for both of us. If not, we’ll gladly point you in the right direction.
Nope. We work with bold ones. Whether you’re a household name or a hungry startup, we care more about your mindset than your mailing list. If you respect the process, value good design, and want a creative partner, not a pixel pusher, we’re the magic you're looking for.
Good work costs what it’s worth. We offer tailored scopes based on your goals, not cookie-cutter packages. We'll map out and create an appropriate cost based on your specific needs.
Most full identity systems, when done well, take 12–24 weeks. We don’t rush and that’s the point. Every detail matters, and we won’t skip steps just to check a box.
The honest answer is as many as we can. With most large scale branding projects taking 12–24 weeks, we can typically accomplish 2-4 full brand or rebrand builds a year with some a la carte projects sprinkled in here and there. The pace of a branding project is unique to each company.
We can move fast, but it won’t be cheap.
Great branding takes time, but we understand that sometimes, speed is the strategy. If your deadline is non-negotiable and your budget reflects the urgency, we can shift gears and prioritize your project.
Just know: fast means full focus, and full focus means premium rates.
You’re not just paying for speed. You’re paying for priority, precision, and the same high standards in a compressed timeline.
It’s structured, collaborative, and deeply intentional. We start with a strategy phase, followed by identity development, refinement, and system delivery.
We lead the way, but your voice and vision shape the outcome.
If your brand is solid and your logo needs a tune-up, we can talk. But often, a “refresh” is a polite way of saying, “this isn’t working anymore.” We’ll audit what you’ve got and recommend the best path forward, even if that means starting from scratch.
Yes. Naming is one of our favorite meticulous processes. It’s part art, part strategy, and all about identity. If it’s needed, we’ll build it into the scope.
Because design should be rare, remarkable, and magical. Also, we believe that you can be bold and kind, fun and professional, beautiful and strategic.
Still have questions?
Would love to hear from you.